Turn one month of store data into an executive-level view of your conversion performance, recoverable gross, traffic efficiency and sales-floor capacity.
This is not a lead calculator. It is a performance model designed to show where production is being left inside the operation you already have.
Store Overview
Use last month's numbers. If you don't know TVGP per retail unit, leave it blank and we'll model $3,000.
Existing Traffic
Enter total monthly opportunities and your current close rate for each channel. Use raw opportunities, not a cleaned denominator.
This is a modeled performance assessment, not a guarantee of future results. Results depend on execution, market, inventory, lead quality and other dealership-specific factors.
Store performance snapshot
14.8%
Current overall store close rate Retail units sold ÷ total entered opportunities
Executive assessment
Your operation is converting at a respectable level, but the data indicates meaningful gross is still trapped inside traffic you already own.
Financial opportunity
What your current traffic could produce
This models improvement from the opportunities already entering your store. It does not assume additional lead spend.
Near-term recoverable opportunity
+39.4 units / mo
$137,694
recoverable monthly variable gross
$1.65M annualized gross opportunity
Long-term performance potential
+112.5 units / mo
$393,413
potential monthly variable gross
$4.72M annualized gross potential
Channel
Current
Near Term
Elite Target
Recoverable Units
Long-Term Units
Sales floor utilization
Is your team carrying the right amount of opportunity?
Headcount only helps when opportunity volume and process are aligned.
Opportunities per salesperson
68
monthly opportunity load
Capacity assessment
Below Prime Range
Strategic read
What the numbers are telling us
The purpose is not to grade the store. It is to identify where the next level of performance is most likely to come from.
01
Conversion
02
Traffic
03
Capacity
The Henry Method
Total Dealer Opportunity Score
78
OUT OF 100
Strong operation. Significant upside.
Opportunity Score measures the quality and scale of identifiable performance upside. It is not a dealership grade.
Your report found the opportunity. Now find the cause.
Your numbers tell us how much opportunity exists. They do not tell us why you are losing it.
Your report has identified meaningful near-term recoverable monthly variable gross. Schedule a complimentary 30-minute Dealer Performance Review with Nick Henry. We'll review your results, identify the areas most likely creating the gap, and determine where the highest-value process improvements may exist.
YOUR DATA→ROOT CAUSE→ACTION PLAN
30 minutes • No cost • No obligation • Personally reviewed with Nick Henry
THE HENRY METHOD • DEALER PERFORMANCE INTELLIGENCE